Salvatore Ferragamo or Ferragamo? The 2022 Rename Made Clear
Two people can give you two different answers about what this house is called, and both of them are correct. Since around 23 September 2022 the label on the bags, the storefronts and the show invitations has read simply FERRAGAMO. Yet the annual report, the share listing and every major resale platform still read Salvatore Ferragamo. This is not a contradiction, and it is not a half-finished rebrand that somebody forgot to complete. What you are looking at is a clean distinction between a brand mark and a legal entity; register it once and the confusion never comes back. The rest of this piece unpacks that single insight and reassembles it.
What did change in September 2022
The change was unveiled around 23 September 2022, scheduled just before the Spring/Summer 2023 show. What moved was the mark: the founder’s handwritten script signature gave way to a custom serif drawn by the designer Peter Saville, referencing the lettering of classical stone inscriptions. The word Salvatore came off the front of the brand. That is a substantial shift in tone, because a handwritten signature says founder, family and workshop, while a cut serif signals institution, monument and permanence. It came in the same period as Maximilian Davis’s tenure as creative director, which began in March 2022, so the visual reset and the design reset arrived together. Only the front of the label lost the founder’s name; the story kept it, and the archive he built still sits behind every current bag. Practically speaking, any bag bought after that point displays a brand identity of exactly one word.
The part that did not change: the company
The company kept its name, and it still has it. The legal entity sitting behind every Ferragamo bag is Salvatore Ferragamo S.p.A., and its own 2026 investor documents use exactly that name. It is listed on Borsa Italiana under the ticker SFER and remains family-controlled. What happened, then, was a rename of the mark rather than of the corporation, and the distinction seems fussy only until you try to reconcile a boutique window with a financial filing. The ownership, the Florentine headquarters at Palazzo Spini Feroni and the corporate structure were all left as they were when the logotype feragamo.net/handbags changed. That is why both names are current at the same time, in different registers: one is a brand, the other is a company.
Why the resale market never switched
The older name is at its most stubborn in resale. Every major pre-owned platform still indexes the house under Salvatore Ferragamo, so a listing for a Gancini crossbody or a Hug shoulder bag lands in that category regardless of when the bag was made. There is a practical reason for it. Because those catalogues span decades of stock, relabelling an archive of bags made long before 2022 would invalidate every historical listing and every saved search. What buyers type is the wording stamped inside the bags they already own, which changes at a crawl. The result is a secondary market that quietly kept the founder’s first name in circulation while the boutique let it go. If you shop pre-owned and search only the short form, you will walk past inventory sitting in plain sight.
Which name goes where
The useful way to hold it is that the two names occupy different surfaces, not different eras. On a shop front, a hangtag, a campaign or a runway credit you will see the one-word mark. On a share listing, an annual report or a corporate release you will encounter the full company name. On a resale platform, in a search box, or in a wardrobe someone has owned for fifteen years, the founder’s name lives on. None of these is wrong, and none of them conflicts with the rest. Where each version turns up is mapped in the table below, which should end the second-guessing.
| Where you see it | Name in use | Reason |
|---|---|---|
| Storefronts, hangtags, campaigns, runway | Ferragamo | The brand mark in use from around 23 September 2022, logotype drawn by Peter Saville |
| Share listing, annual report and filings | Salvatore Ferragamo S.p.A. | The legal company name, unchanged; ticker SFER on Borsa Italiana |
| Pre-owned and consignment platforms | Salvatore Ferragamo | Catalogues cover decades of stock, so archive listings stay findable |
| Search boxes and everyday speech | Either form, misspellings included | Habit survives branding decisions by years |
The search box problem
Of all the surfaces, search behaviour is the most tangled, and bluntness helps here. People still type salvatore bag and salvatore bags when they have in mind handbags from this house, because that is the name they learned first. They also type ferragamo bag and ferragamo bags, and when they are after a bargain they type ferragamo sale or ferragamo outlet. A consistent share of them type feragamo, with a single r, which is the most common misspelling of the name. None of these queries is looking for a different brand; they are all looking for the same Florentine leather goods. In practice, run more than one spelling before you conclude a model is unavailable.
And the bags themselves?
Changing a logo is not changing a product, so it is worth asking what actually moved on the bags. The Gancio and Gancini hardware stayed, and both spellings remain the brand’s own usage: current copy describes two golden Gancio buckles on the Hug XS and an iconic Gancini closure on the Cara. Made in Italy stayed, every current bag product page showing it and the Studio Bag collection page stating that each bag is crafted in Italy. The material vocabulary held as well, running through smooth and grained calfskin, suede, python, hand-woven wicker with silk lining, raffia, canvas and jacquard. What did move was emphasis: the Hug became the assortment’s centre of gravity, and the Cara arrived as the newest architectural silhouette. Prices did not reset either: observed 2026 market prices on the house’s own site still run from roughly $830 for an entry Double Gancini piece to about $4,800 at the top of the everyday range, with a thin exotic tail above it. The design language survived the rename intact; only the way the house signs its work changed.
How to use this when shopping
Two names, one room: treat them as two doors into it. For anything current, use the one-word form, because that is how the brand’s own webstore, its roughly 354 boutiques and its authorised stockists organise their pages, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Mytheresa and Farfetch among them. For anything pre-owned or archival, also try the founder’s full name as well, because that is how the platforms are indexed. Do not read the older name on a listing as a warning sign, and do not read the newer one as proof of anything either, since both appear in entirely legitimate contexts. One structural fact is worth carrying here: there is no official online outlet, only seasonal sale sections on the label’s own site and brand-operated stores inside outlet villages. A website that advertises itself as an official online outlet, whichever version of the name it uses, is not this brand. Seriously enough to publish numbers, the house reports 107 fraudulent websites and 89,136 counterfeit listings removed for 2022 alone.
In brief
The distinction in a single line, if that is what you need: the brand is Ferragamo, the company is Salvatore Ferragamo S.p.A., and both are correct in 2026. The rename that took effect around 23 September 2022 changed the mark, the logotype and the way the house presents itself, and it left the corporate name untouched. Anyone telling you the brand was renamed outright has half the story; anyone telling you nothing changed has the other half. Resale platforms keep the founder’s name alive, search habits keep it alive, and so does every wardrobe stocked before 2022. Take whichever version gets you to the bag you want, and expect to meet both. The house has made room for two names, and it shows no sign of collapsing them into one.